Welcome to #MayfairWorld!

We’re here to build your internet happy place through purposeful merch, feel-good content, and an empowering digital community. We want to change the narrative around unrealistic societal standards, and celebrate the unfiltered human experience that connects us all. In our world-vulnerability is universal, empathy is critical, and authenticity is your superpower. It’s not just merch, it’s a movement.

This mindset has been in our DNA since day one. Our CEO, Sam Abrahart, launched The Mayfair Group in 2017. After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space. We’re now focused on building out Mayfair as a global lifestyle brand in hopes to continue inspiring connectivity- something we all need more of.

Everyone’s welcome in #MayfairWorld. Consider us your internet hype team, serving mood-boosting merch and treating humans like humans since forever. Our mission is to not just to make you look good, but help you FEEL good. Join the movement. The future is all of ours to build.